“Dzintars” has invested over 30 000 euros in enhancing the formula of its most innovative toothpaste line “Asari” and in launching a new quince-apple flavored toothpaste

Latvia’s largest cosmetics manufacturer, “H.A.Brieger,” has made an investment exceeding 30 thousand euros to advance its “Asari” toothpaste line. This investment has resulted in the creation of a new and limited availability product for sale in Latvia and export markets – a quince and apple flavored toothpaste with a whitening effect. Additionally, the formulation of all four products in the “Asari” line has been improved; their formulas now include ingredients that provide more effective control of plaque formation.

New Seasonal Quince-Apple Toothpaste with Whitening Effect

Made in Latvia, natural with a seasonal flavor that you want to experience again and again! That’s how the new “Asari” quince-apple toothpaste can be described, containing 98% natural origin ingredients. Each tube (75 ml) contains a fluoride concentration of 1450 ppm F, which helps strengthen tooth enamel and prevent caries formation. Like the entire “Asari” line, the new product is designed for daily use not only by adults but also by young people.

A Commitment to Innovation and High-Quality Oral Care

Anastasija Udalova, co-owner and manager of “H.A.Brieger” emphasizes: “We, “H.A.Brieger”, as being the largest cosmetics manufacturer in the Baltics, are continuously looking for ways to innovate and expand our product range. With the new “Asari” line’s quince-apple toothpaste, we aim not only to strengthen our position in the oral care segment by offering an amazing daily ritual for dental health but also to create healthy competition against imported pastes in our home-market – Latvia. With this new product, “Dzintars” demonstrates that mass-market products can indeed be truly interesting! Therefore, we have decided to offer this novelty and other toothpaste proudly made by us in Latvia to customers in export markets as well, not only to make the name of Latvia heard but also to make it shine brightly in smiles of our world-wide customers.

Availability of the New Quince-Apple Toothpaste

The limited-edition quince-apple toothpaste from the “Asari” line is now available for purchase through several channels:

• “Dzintars” online store at www.dzintars.lv
• Stockmann department store
• Benu Pharmacy chain
• Douglas beauty store chain
• Riga Airport

About the “Asari” Toothpaste Line

Since its launch in 2022, the “Asari” toothpaste line has gained popularity among Latvian consumers. The line now includes the new quince-apple flavor as well as the previously popular flavors: rhubarb, currant, and orange-peppermint.

As “H.A.Brieger” continues to innovate and improve its products, the “Asari” line remains a cornerstone of the company’s commitment to delivering high-quality, locally made oral care solutions.