“Dzintars” launches children’s toothpastes with investments exceeding €45,000
Latvia’s largest cosmetics producer, “H.A.Brieger”, has invested over €45,000 to expand its oral care product range. The result is a completely new line of “Dzintars” products, specifically designed as gentle, effective children’s toothpastes under the “Mazirbe” label. This new “Dzintars” line combines playful flavors with ingredient combinations aligned with global trends – such as arginine with baking soda and a calcium-fluoride complex – developed in the company’s laboratory.
“H.A.Brieger” launches new child-specific oral care products to expand “Dzintars” portfolio
Anastasija Udalova, co-owner and CEO of “H.A.Brieger”, emphasizes, “By introducing these new, child-specific oral care products, we are not only expanding the “Dzintars” portfolio but also contributing to the growth of the entire Latvian manufacturing sector. This is a significant innovation that increases the availability of high-quality, locally made products on store shelves, offering Latvian families more options. The “H.A.Brieger” team is proud to provide a unique, high-quality oral care line that helps children develop good oral health habits from a young age”.
Toothpaste for ages 3 and up: raspberry & chamomile flavors
The new “Mazirbe” toothpastes are formulated with 97% naturally ingredients and are vegan-friendly. For children ages 3 and up, there is a toothpaste with gentle abrasiveness featuring raspberry and chamomile flavors. It contains a unique calcium-fluoride complex (1000 ppm F) that helps strengthen enamel and protect teeth against cavities.
Toothpaste for ages 6 and up: sweet cherry & mint flavors
For children ages 6 and up, a gently abrasive toothpaste with sweet cherry and mint flavors has been developed. Its formulation includes an effective arginine and baking soda complex to help neutralize sugar acids, while added fluoride (1450 ppm F) strengthens enamel and combats plaque buildup.
Fun surprises to encourage healthy habits
Each “Mazirbe” toothpaste box includes a surprise for children. Parents are encouraged to open it carefully with their kids and complete the tasks provided. A total of six collectible tasks are available.
Where to buy the new “Mazirbe” toothpastes
Both new “Mazirbe” children’s toothpastes are already available for purchase in the “Dzintars” online store at www.dzintars.lv. They will soon also be available in the “Drogas” beauty store chain across Latvia.
Expanding the “Dzintars” toothpaste line
With the launch of these two new children’s toothpastes, the “Dzintars” lineup now includes 10 toothpastes. The functional toothpaste line features four products: whitening, multifunctional, sensitive teeth, and gum health formulas. Meanwhile, the innovative “Asari” toothpaste series includesfour products with distinct flavors – apple-quince, blackcurrant, orange, and rhubarb.